Tuesday, November 13, 2007

Lucas Oil Pro Pulling League Launches Nation-Wide Prime Time TV Campaign

November 12th, 2007 (Corona, CA) – The Lucas Oil Pro Pulling League is geared up for its Prime Time TV debut, airing all winter long on ESPN2. Coverage will include 17 unique shows, produced by Newave Productions and will highlight all of the explosive action from the 2007 season. “The decision has been made to expand the Pro Pulling League’s TV coverage because of the strong TV viewership ratings from last year and the initial ratings so far this year echo that success,” stated Lucas Oil Products Executive Vice President, Bob Patison, “the level of competition has continued to be ‘At the Top of the Field’ in tractor pulling, and as such, is more than deserving of the 5 additional hours of expanded TV coverage on VERSUS.”

ESPN2’s coverage includes 12 half hour shows that will air at 11:00am Sunday mornings (www.ESPN.com). Available to approximately 88 million house-holds nationwide; ESPN2 is part of the largest dedicated sports network in the world. ESPN2 can be found on DISH Network (Channel 144); DirecTV (Channel 209), Cable subscribers please check your local listings as stations will vary.

In addition to ESPN2’s schedule, there will be 5 one-hour shows airing on VERSUS, which begin airing on February 16th @ 7:30 pm (www.VERSUS.com). VERSUS coverage will kick off with the events from Hillsboro, WI and will include events from Owensboro, KY and Terre Haute, IN. The VERSUS network is among the fastest growing networks in the country, currently available in over 73 million house-holds. To check out the Lucas Oil Pro Pulling League on VERSUS, go to DISH Network (Channel 151); DirecTV (Channel 608), and once again Cable subscribers please check your local listings as stations will vary.

New for 2008, MAV TV (www.MavTV.com) is joining the party and will offer up 2 hours per week of Lucas Oil Motorsports coverage. In addition to the 2 hours of “Lucas Oil Presents” Prime Time TV coverage, MAV TV is also launching a series of new media ventures such as MavTV.com Broadband. It will boast the capabilities for anyone with a broadband internet connection to watch streaming “Lucas Oil Presents” motorsports action from anywhere in the world. Also, from MAV TV, a new program scheduled to launch by the end of the year, JOOST promises to be the premiere Peer-to-Peer (P2P) video delivery service, which MavTV will have dedicated “Lucas Oil Presents” program content available to view.

The Lucas Oil Pro Pulling League is owned by Lucas Oil Products and supported by several corporate business partners: Dixie Chopper, R&L Carriers, Torco Fuels, General Tire, Summit Racing, K&N Filters, KC Hilites, Super Chips, Jim Beam, Fatheadz Eyewear, and Super Clean. In 2007 the series will receive over 60 hours of prime television coverage on cable sports giants ESPN2 and VERSUS. For more information log onto www.propulling.com or call 812-216-4024.

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